On the importance of investing in culture.
Alejandra, our North and Latin American Lead and Media Analyst, highlighted some key aspects of IKEA's move into Chile, Peru and Colombia.
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Will women soon power India’s economy?
In this article published by LSN Global, Joanna, our Founding Director, reveals how the younger generation of women, living and working in India, is arousing interest as an emerging market, contextualised by a significant cultural shift in the making – female empowerment.