Local Expert spotlight: Changing attitudes…
Alcinda, our Worldwide Research Lead, had the chance to meet some of our Cultural Guides in Dessau, Germany.
Archive for the ‘Publications’ Category
Out of the mouths of babes.
Our design team reflects on how research has been conducted for the children's market, a market that has been growing in numbers recently.
The New Confidence of People Worldwide in Local Markets…
In this publication, Joanna, our Founding Director, explores changes in the mindsets of consumers across the Middle East and Gulf Cooperation Council. Having previously aspired to ‘Western’ values, new confidence is now emerging within a youthful population, that mixes culturally-rooted attitudes seamlessly within the context of worldwide perspectives.