Duncan Stevens: Sensitivity in multicultural South Africa
As part of our LOCALISE series, intO Project Lead, Duncan, stresses that brands must carefully contemplate the cultural significance of messaging when localising in South Africa.
Archive for the ‘Social Change’ Category
Anteja Klimek: An example of success in patriotic Poland
As part of our LOCALISE series, intO Local Researcher, Anteja, shines a light on the cultural context behind one successfully localising business in Poland.
Retail Strategy Business Publications Social Change Research
How we LOCALISE: when the answer is a landing-place
The opportunities for business growth lay at the place where ‘global’ and ‘local’ insights meet. In this article, intO's Founder, Joanna Brassett, highlights four critical areas that expansion strategies should consider.