On the importance of investing in culture.

Alejandra, our North and Latin American Lead and Media Analyst, highlighted some key aspects of IKEA’s move into Chile, Peru and Colombia. This is a franchise partnership with the Chilean retail giant Sodimac, which has an established and significant presence in Chile, Peru, Colombia, Argentina, Uruguay and Brazil.

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Consumption Publications


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In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.

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Posted on November 20th, 2018

Strategy Publications

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