Archive for the ‘Business’ Category

A disrupted path to purchase

Retailers and supplier brands around the world are grappling to understand disrupted paths to purchase, and these co-dependent parties must now seek deeper insights than sales data alone. The power dynamic between retailers and brands can be unbalanced, but Clare Rees, intO’s Communications Lead, predicts that rebuilding the customer’s retail experience will demand close collaboration.

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Posted on July 5th, 2020

Brand Retail Strategy Business Publications Research

It's 10pm at the end of the world*. Do you know where your brand is?

Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.

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Posted on July 4th, 2020

Strategy Consumption Business Publications Branding

How to stay in step with your users

Coronavirus has delivered a new consumer context, presenting businesses with fresh opportunities and threats. If businesses align themselves with their customers now, they will be best-placed to take advantage of the emerging opportunities. If they do not, they risk losing touch or being leapfrogged by competitors. Chloe Amos-Edkins, intO's Research Director, believes that Investment in qualitative research has never been so essential.

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Posted on July 3rd, 2020

Consumption Business Future of Work Publications Research

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