Archive for the ‘Business’ Category

Is your service stuck in two modes?

Are limited mode options restricting the potential of your service? intO’s Business Director, Jonny Jiang, has had this question on his mind, this month, while working with one of his RCA students on the D&AD / Barclays New Blood Awards brief. In this article, Jonny examines how thinking in terms of modes can benefit the customer experience.

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Posted on June 26th, 2020

Business Publications Innovation

Retail & hospitality brands should not wait to ease the covid-19 queues

Impacted by covid19, everything is taking longer than expected, whether that’s waiting in line at a retail store or boarding a plane. We’re even having to queue to shop online. Written by intO’s Jonny Jiang, this article explores how service design might try to bridge the gaps that WAITING is introducing to customer experiences in the retail and hospitality sectors.

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Posted on June 16th, 2020

Consumption Business Publications Innovation Research

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