We’re proud to announce that Studio intO has been awarded the 2025 Tech Impact Award for Ethical AI Leadership. This recognition acknowledges our ongoing commitment to ensuring that artificial intelligence is designed with, not just for, people. And that ethical, equitable UX research plays a central role in shaping the future of intelligent systems.
Studio intO has been awarded B2B Organisation of the Year at the 2025 Women in Innovation Awards, presented at a ceremony in New York on Friday 24 October. This isn’t just a win for intO — it’s a win for every client, collaborator, and Local Researcher who believes, like we do, that innovation must be designed with people, not just for them.
Across two days of talks, panels and audience Q&As, we dug deep into what it means to centre human context in artificial intelligence. From trust and localisation to agentic design and the evolving role of researchers, our global guests delivered real insight from the frontier of AI development.
