Studio intO has been named B2B Organisation of the Year at the 2025 Women in Innovation (WIN) Awards, with CEO and Founder Joanna Brassett accepting the honour at the ceremony in New York on 24 October.
The award recognises a business that doesn’t just speak about innovation, but demonstrates it across culture, operations, and impact. For Studio intO, it marks a milestone in a journey that began over a decade ago, when Founder and CEO, Joanna Brassett, launched a research practice to centre lived experience, global equity, and the realities of people everywhere.
“This award is a meaningful recognition of our belief that innovation must be designed with people, not just for them,” said Joanna Brassett. “We share it with our incredible global team, our clients, and every Local Researcher who has helped bring new perspectives to the table.”
Studio intO is a UX research agency working with the world’s most pioneering companies – including Google, YouTube, Amazon, Pinterest and Wise – to help design equitable, culturally relevant products, services, and systems.
Three defining features underpin its recognition:
With a Central Team and a network of 140+ Local Researchers in more than 60 countries, intO delivers in-context research that surfaces authentic insight to counter default assumptions. Clients gain access to cultural fluency, nuance, and lived experience at global scale.
Created by intO to support inclusive, bias-aware AI development, the framework has been adopted by teams at YouTube and Google to guide ethical, globally relevant AI design. Its triple-lens methodology is setting new standards in how research supports responsible technology.
From its Growth Lab and Local Lens insight series to adaptive formats like podcasts, daily bulletins and Miro boards, intO delivers research at pace, scaling complex, multi-market studies 40% faster than traditional models.
Just a few of our recent highlights include:
The WIN B2B Organisation award recognises how Studio intO is reshaping what global research can be; building a more agile, inclusive, and insight-rich foundation for responsible innovation.
If you’re working on AI, UX, or global product strategy and want to build solutions that resonate worldwide, we’d love to talk.
Get in touch with intO’s Commercial Director, Chloe Amos-Edkins, to discuss how our services can help you reach your ambitions.
Chloe Amos Edkins
Commercial Director, Studio intO
📩 Get in touch with Chloe: [email protected]
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Connect with Chloe on LinkedIn: https://www.linkedin.com/in/chloeamosedkins/
Studio intO has won the 2026 AI Excellence Award for Ethical Decision-Making, recognising its work helping global tech companies design more inclusive, responsible AI systems. Through its Equitable AI Framework and a network of Local Researchers across 60+ countries, intO embeds real-world human insight into AI development, identifying bias, improving accessibility, and shaping products used by hundreds of millions of people worldwide.
Quantitative research promises clarity, but for global teams, it often delivers confusion. From survey fraud to cultural blind spots, traditional quant approaches are falling short. In this article, Studio intO’s Research Director, Laetitia Sfez, explores the growing crisis of confidence in quant research and offers a practical roadmap for doing it better. The piece highlights how culturally intelligent design, local context, and rigorous data integrity can turn quant from a blunt instrument into a strategic advantage.
