Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.
As this year has taught us, there’s nothing quite like a global pandemic for disrupting international business plans. As companies around the world are postponing or pivoting their growth strategies, intO’s Business Director, Jonny Jiang, offers five research-led pathways forward.
In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.
