Archive for the ‘Strategy’ Category

It's 10pm at the end of the world*. Do you know where your brand is?

Trust. Love. Awe. Relatability. These feelings are hard enough to provoke when everything else is going well, so how on earth can brands hope to reach these highs when their customers' lives and emotions are in freefall? Onika Simon, intO’s Strategy Director, breaks down the challenges and offers some ‘life-led’ research briefs to bolster business stability during precarious times.

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Posted on July 4th, 2020

Strategy Consumption Business Publications Branding

5 Smart Strategies…

In this article published by Inc., Joanna, our Founding Director, shares five steps to find opportunities for worldwide growth, while taking into account important cultural nuances and regional differences in the context of worldwide parallels between these markets.

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Posted on November 20th, 2018

Strategy Publications

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