Archive for the ‘Publications’ Category


关于intO - No Innovation can exist without a deep understanding of its customers. 成立于2011年,我们是一家总部位于英国伦敦的全球创新调研事务所。尤其在企业创新领域,我们为各类全球企业提供调研支持,帮助他们完成 a) 新市场、b) 新品牌、c) 新产品、d) 新服务体系的战略开发、设计和管理。在这些创新领域,我们通过实力强硬的调研设计、规划、管理和运作、以及宏观与微观调研分析等手段,为我们的客户提供高效和精准的创新情报。通过我们的工作,我们的客户能更专业的了解到不同层次的消费者需求和定位,更深入的把握到市场竞争中繁杂的大势所趋和细微的当下机会,更全盘的统筹企业的战略布局和版块合作。

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Posted on June 3rd, 2020

Business Publications Innovation Research

Five Pivot Principles: How intO Outmanoeuvred COVID-19 in China & Japan

Like many global businesses, our projects have been affected by the circumstances of COVID-19. In fact, we encountered the initial impact while running research in China and Japan back in January. In this article, intO founder, Joanna Brasset shares the key things we learnt whilst seeking certainty for our clients during a period of extraordinary flux.

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Posted on April 2nd, 2020

Business Publications Innovation Social Change Research

Will the future be a no-fly zone? 

Brands and consultancies need seamless connections to customer insights and to each other. So what's the solution when travel restrictions put these connections at risk? In this article, Onika Simon, intO's Strategy Director, stresses that remote research isn't only a safer necessity at the moment. It also offers a more sustainable approach for the future.

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Posted on March 24th, 2020

Business Future of Work Publications Research