News, Opinion & Events

The Most Important Research [That No-One Has the Time to Do]

Benchmarking often gets sidelined, seen as repetitive, resource-heavy, or simply not urgent. But in this article, intO’s Global Strategist, Lalo González, argues it’s the missing link in global product strategy. Drawing on Studio intO’s unique approach, he explains how contextual, on-the-ground benchmarking reveals leapfrogging innovations, exposes competitive gaps, and feeds directly into product and design decision-making. For teams stretched across markets, it’s essential.

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Posted on November 6th, 2025

News Strategy Research

Why Every Innovation Team Needs This Value-Packed Cultural Immersion Planner

In today’s fast-paced, remote-first work environments, it's easy for innovation teams to become detached from the people they’re designing for. Speed, scale and distributed decision-making are often the norm, but without deep, in-context understanding, strategic decisions can become dangerously abstract. That’s why we created the Cultural Immersion Planner. And if you’re responsible for UX research, innovation, or product localisation, you’re going to want this in your toolkit.

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Posted on October 30th, 2025

News Strategy Research

Short Encounters, Long-Term Insight Impact

In today’s fast-moving, globally distributed work environments, short-form research experiences like Empathy Days and Cultural Immersions are proving invaluable. As Research Director, Laetitia Sfez, explains, these formats reconnect teams with real users, either through energising, collaborative sessions or deep, contextual exploration in local markets. Though brief, both deliver enduring impact by challenging assumptions, aligning teams, and anchoring innovation in authentic human insight. This article helps you choose the right format, and shows how intO delivers each with strategic care and cultural sensitivity.

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Posted on June 23rd, 2025

News Strategy Research

Designed for Empathy: One Day to Align, Energise, and Inspire Teams

In fast-moving, remote-first product teams, empathy can erode - both with users and between colleagues. intO’s Empathy Days offer a one-day immersion that reconnects teams with real people and shared purpose. Blending fieldwork with reflection, these sessions create long-lasting clarity, alignment and motivation. In this article, Research Director, Laetitia Sfez, explains why they’re as energising as they are insightful.

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Posted on June 25th, 2025

News Strategy Research

Events

08 Oct 2025

Let’s Get AI Right: Bringing a Global Lens to AIBA’s Research & Innovation Stage

This October, we’re heading back to Katowice for AIBA 2025 - a leading international festival of AI in business and design. We’re proud to return as a programme partner for this year’s Research & Innovation (R&I) Stage, curating a dynamic series of talks, panels, and Q&As designed to explore the human, cultural and operational realities of working with AI - now and in the near future.

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Posted on August 1st, 2025

News AI Equity Events Innovation

27 Mar 2025

Why Global Research Networks Matter – and Why You Should Join Us in London

The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.

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Posted on March 14th, 2025

News Events Research

28 Nov 2023

intO DISCOVERY Workshop | Using AI tools to boost brainstorms

In this one-hour intO DISCOVERY workshop, you’ll learn how to master prompts to support brainstorming and the development of future scenarios, and receive practical tips for evaluating ChatGPT output effectively and responsibly. The session will be led by intO’s Director of Research, Chloe Amos-Edkins, and Foresight Strategist, Thiara Cavadas. 

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Posted on November 21st, 2023

Methods Contexts AI Events Innovation Research

25 Oct 2023

Inclusivity by Design: An Equitable Approach to AI Innovation

Join intO CEO, Joanna Brassett, and Cultural & Foresight Strategist, Thiara Cavadas, at the AIBA Conference (October 25th, 2023, Katowice and Online). Sharing the stage with speakers from Meta, Microsoft, Miro and more, Joanna will introduce intO’s Equitable AI Framework, designed by intO to support ethical AI-empowered innovation journeys.

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Posted on October 10th, 2023

Methods Contexts AI Events Innovation Research

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