News, Opinion & Events

Why Quant Research Is Failing Global Teams - And How to Fix It

Quantitative research promises clarity, but for global teams, it often delivers confusion. From survey fraud to cultural blind spots, traditional quant approaches are falling short. In this article, Studio intO’s Research Director, Laetitia Sfez, explores the growing crisis of confidence in quant research and offers a practical roadmap for doing it better. The piece highlights how culturally intelligent design, local context, and rigorous data integrity can turn quant from a blunt instrument into a strategic advantage.

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Posted on January 15th, 2026

News AI Equity Innovation

2025: A Year of Recognition for intO

This year, Studio intO has been recognised across the research, design and innovation sectors for the work we care about most: making the world’s technology more equitable, inclusive and contextually intelligent. From championing responsible AI to scaling ethical research in fast-moving global markets, every award we’ve received in 2025 celebrates not just our methods, but our mission.

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Posted on December 18th, 2025

News AI Equity Innovation

The Most Important Research [That No-One Has the Time to Do]

Benchmarking often gets sidelined, seen as repetitive, resource-heavy, or simply not urgent. But in this article, intO’s Global Strategist, Lalo González, argues it’s the missing link in global product strategy. Drawing on Studio intO’s unique approach, he explains how contextual, on-the-ground benchmarking reveals leapfrogging innovations, exposes competitive gaps, and feeds directly into product and design decision-making. For teams stretched across markets, it’s essential.

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Posted on November 6th, 2025

News Strategy Research

Events

08 Oct 2025

Let’s Get AI Right: Bringing a Global Lens to AIBA’s Research & Innovation Stage

This October, we’re heading back to Katowice for AIBA 2025 - a leading international festival of AI in business and design. We’re proud to return as a programme partner for this year’s Research & Innovation (R&I) Stage, curating a dynamic series of talks, panels, and Q&As designed to explore the human, cultural and operational realities of working with AI - now and in the near future.

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Posted on August 1st, 2025

News AI Equity Events Innovation

27 Mar 2025

Why Global Research Networks Matter – and Why You Should Join Us in London

The best researchers know that good research doesn’t happen in isolation; the most valuable insights come from diverse perspectives, cultural awareness, and cross-disciplinary collaboration. Join us at the People of Research event in London on March 27th—a gathering of UX Researchers, Research Ops professionals, Behavioural Scientists, and others who understand the value of expanding their network beyond their immediate environment.

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Posted on March 14th, 2025

News Events Research

28 Nov 2023

intO DISCOVERY Workshop | Using AI tools to boost brainstorms

In this one-hour intO DISCOVERY workshop, you’ll learn how to master prompts to support brainstorming and the development of future scenarios, and receive practical tips for evaluating ChatGPT output effectively and responsibly. The session will be led by intO’s Director of Research, Chloe Amos-Edkins, and Foresight Strategist, Thiara Cavadas. 

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Posted on November 21st, 2023

Methods Contexts AI Events Innovation Research

25 Oct 2023

Inclusivity by Design: An Equitable Approach to AI Innovation

Join intO CEO, Joanna Brassett, and Cultural & Foresight Strategist, Thiara Cavadas, at the AIBA Conference (October 25th, 2023, Katowice and Online). Sharing the stage with speakers from Meta, Microsoft, Miro and more, Joanna will introduce intO’s Equitable AI Framework, designed by intO to support ethical AI-empowered innovation journeys.

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Posted on October 10th, 2023

Methods Contexts AI Events Innovation Research

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