We intricately map your category and competitors for detailed market understanding, guiding you in the competitive global landscape and setting benchmarks for your brand.
We go beyond research, immersing you in the culture and contexts of your users.
Understanding global categories isn’t a surface-level exercise; it’s a deep dive. And we’ll confidently guide your business into uncharted territories.
Autoethnography | Trend safaris | Field trips | Desk studies | Photo immersions | Digital ethnography | SWOT analysis
As part of our LOCALISE series, intO Project Lead, Laetitia, explores some of the socio-cultural considerations that gig economy businesses face in France and the UK.
Strategy Business Future of Work Publications Social Change Research
As part of our LOCALISE series, intO Local Researcher, Maya, proposes that overseas brands should celebrate the unique culture of Japan for successful localisation in this region.
